by Michael Preston | Aug 4, 2023 | Digital Marketing
The world of online marketing has evolved, with tools and services designed to help businesses target their potential customers more effectively. Among these, Google Ads Remarketing has emerged as a robust tool. It’s an efficient strategy that allows advertisers...
by Michael Preston | Aug 2, 2023 | Digital Marketing
In today’s dynamic digital marketing landscape, Google Ads holds a prominent place as one of the most efficient and effective platforms for online advertising. It offers a myriad of services such as search, display, video, and app ads, all designed to help...
by Michael Preston | Jul 29, 2023 | Digital Marketing
In the dynamic landscape of digital marketing, the only constant is the relentless pursuit of better performance. Every click, every share, every purchase is a potential treasure trove of information that, when harnessed correctly, can propel a brand towards...
by digitalgrowstg | Jul 26, 2023 | Digital Marketing
In the vast expanse of the digital world, marketers often find themselves navigating a labyrinth filled with data—some of it obvious and accessible, some not. What lies beneath the surface, unseen yet influential, is what we term as ‘hidden data.’ These...
by Michael Preston | Jul 22, 2023 | Digital Marketing
The advent of the digital age has transformed the traditional marketing landscape, making it more data-driven, performance-oriented, and customer-centric. Amidst this evolution, Return on Ad Spend (ROAS) has emerged as a paramount metric in the marketer’s...
by Michael Preston | Jul 19, 2023 | Digital Marketing
The digital marketing landscape has never been more complex or more promising. Amid the intricacies of this ever-evolving terrain, one factor remains constant: the necessity to measure, analyze, and enhance marketing efficiency. It is here that the concept of the...
by Michael Preston | Jul 15, 2023 | Digital Marketing
Smart marketers attract relevant traffic to their sites through a variety of channels like social media, paid ads, and organic search. However, many of these hard-won visitors are not being utilized to their full potential. Did you know? A staggering 97-98% of your...
by Michael Preston | Jul 12, 2023 | Digital Marketing
As we plunge deeper into the digital era, understanding consumer behavior has become the keystone for effective marketing strategies. At the heart of this understanding lie ‘silent’ or ‘quiet’ consumer cues. These are subtle, often overlooked...
by Michael Preston | Jun 29, 2023 | Digital Marketing
Introduction The internet is changing how we connect with our market. It allows us to reach a large audience, but it also presents a lot of overwhelming data for marketers. Amidst this chaos, audience signals provide valuable clues about customer preferences and...
by Michael Preston | Jun 28, 2023 | Digital Marketing
I. Opening Thoughts The power of data to inform and shape business strategy is undeniable. Hidden within the voluminous data at our disposal lies a rich seam of ‘dormant data’—the latent possibilities that remain untapped, ready to be unearthed and...
