What Is Customer Data Platform? (CDP)

What Is Customer Data Platform? (CDP)

Do you remember the last time when you wanted to purchase a smartphone? Your buying journey might have started by searching prices of the latest smartphones on Google and visiting websites related to smartphone reviews. You might eventually visit some online stores to...
Why E-Commerce Businesses Need CDP?

Why E-Commerce Businesses Need CDP?

You are running an e-commerce business, but the rate of customers abandoning shopping carts is much higher than the rate of customers purchasing the products. So here comes the biggest question. What are your clients not purchasing from you? Why are they making...
What is Conversion Lead Optimization?

What is Conversion Lead Optimization?

Every business wants to increase sales, generate better leads, and scale. Conversion lead optimization can help a lot with this. With this digital marketing strategy, your sales team can focus on enhancing the efficiency of the conversion process. As you may know, the...
Future of Advertising: Impact of AI on Paid Ads

Future of Advertising: Impact of AI on Paid Ads

Nowadays, social media is full of ads. There are tons of ads you see everywhere. To make ads memorable, marketers are always coming up with creative and unique ideas. However, this change in ads and how people perceive them shows there is a major shift happening. It...
How To Reduce Customer Acquisition Cost

How To Reduce Customer Acquisition Cost

One of the biggest struggles of companies is finding new customers. It is always a headache for marketers to acquire new leads and convert potential customers into paying customers. That’s why companies go above and beyond, keep up with trends, and try new...
What is Google Customer Match?

What is Google Customer Match?

Businesses run and thrive because of one basic thing, which is customers. That’s why businesses run hyper-targeted ads on Google to reach their target audience. But do you know that you can also figure out the number of existing customers you’re targeting...