by Michael Preston | Jun 23, 2023 | Digital Marketing
As the digital marketing landscape changes, the key metrics we pay attention to are a set point to measure our success. One principle remains unchanging: the essential role of Return on Ad Spend (ROAS). This metric is the backbone of successful advertising campaigns,...
by Michael Preston | Jun 14, 2023 | Digital Marketing
As digital marketing continues to evolve, businesses are in constant search for reliable metrics to optimize their advertising efforts. Among emerging metrics, the Marketing Efficiency Rating Score (MERS) stands as a game-changer, providing a comprehensive view of...
by Michael Preston | Jun 9, 2023 | Digital Marketing
In the world of digital marketing, two prominent topics gaining significant attention are the exploration of ‘unknown data’ and the interplay between Marketing Efficiency Rating Score (MERS) and Return on Ad Spend (ROAS). As businesses attempt to redefine...
