Dormant Data and Ignored Consumer Indicators

by Michael Preston | Jun 28, 2023 | Digital Marketing

I. Opening Thoughts The power of data to inform and shape business strategy is undeniable. Hidden within the voluminous data at our disposal lies a rich seam of ‘dormant data’—the latent possibilities that remain untapped, ready to be unearthed and...

Illuminating ROAS in 2023: How to Measure Ads for the Best Return

by Michael Preston | Jun 23, 2023 | Digital Marketing

As the digital marketing landscape changes, the key metrics we pay attention to are a set point to measure our success. One principle remains unchanging: the essential role of Return on Ad Spend (ROAS). This metric is the backbone of successful advertising campaigns,...

Unpacking MERS: How to Shape Marketing Efficiency Metrics

by Michael Preston | Jun 14, 2023 | Digital Marketing

As digital marketing continues to evolve, businesses are in constant search for reliable metrics to optimize their advertising efforts. Among emerging metrics, the Marketing Efficiency Rating Score (MERS) stands as a game-changer, providing a comprehensive view of...

Navigating First-Party Data By Leveraging Unknown Data

by Michael Preston | Jun 9, 2023 | Digital Marketing

In the world of digital marketing, two prominent topics gaining significant attention are the exploration of ‘unknown data’ and the interplay between Marketing Efficiency Rating Score (MERS) and Return on Ad Spend (ROAS). As businesses attempt to redefine...