Nowadays, social media is full of ads. There are tons of ads you see everywhere. To make ads memorable, marketers are always coming up with creative and unique ideas.
However, this change in ads and how people perceive them shows there is a major shift happening. It means that knowing and understanding the future of ads is a necessity now.
Things that were once common in digital marketing and advertising are now changing. Remember third-party cookies?
You click a website, and free cookies are offered immediately.
But now, people are hesitant to share their data with companies. They want privacy, and that’s why zero-party data approaches are implemented now. Likewise, so many approaches are becoming popular and shaping the future of advertising.
In this article, we’ll share 11 trends that will shape the future of advertising. So don’t miss out on these.
Let’s dive into it.
Future of Advertising: 11 Newest Trends
Customers don’t like copy-paste approaches anymore. They can see if you’re solving their problem or just want to get money from their wallet. What’s the solution to this?
It’s providing a personalized experience to the customers. In the upcoming years, we can expect that ads will capture potential customers’ attention at a quick glance.
Marketing experts will find ways to promote their business via online and offline channels. Innovation and creativity will play a major role in keeping up with future trends in advertising.
1. Artificial Intelligence Will Dominate
AI is all over the world. Almost every person has heard of ChatGPT. The tool that has made writing a piece of cake. Midjourney is another AI tool through which you can create high-quality images. With the rise in AI, soon, it’ll be used to generate high-quality images, short-form videos, and even copy for ads.
It’s doing an exceptional job at making creatives that catch the attention of potential buyers. Even now, many companies are using it. The Washington Post has used AI to share the results of sports games. It’ll not replace designers or writers. Instead, it’ll help them craft content and creatives. That’s why people say:
Always add the human touch to AI-generated content.
The advertising industry will soon see a lot of technological advancements that will change the way people view ads.
2. Rise Of Ads On Social Media Platforms
According to statistics, in 2022, around 4.95 billion people use social media. The number has increased at a rapid rate. But how is this relevant to advertising?
Marketing is all about finding places where the target audience is present.
Find where the target audience is present → Identify how you can solve their problem → Run targeted ad campaigns.
Social media is an ideal place to advertise because it helps you reach wider audiences. There are many social media channels you can use for this purpose, such as:
- TikTok
- Twitter (X)
3. No Stealing Of Device ID
Device ID is the most important part of the digital world. Everyone has a smartphone, and companies can spy on this data. They use it to access customer’s likes, dislikes, preferences, and other information.
According to Forbes, in 2016, people didn’t bother sharing their data in exchange for rewards. However, according to the 2022 report, consumers no longer want to share information. They want user privacy, and that’s why Google is also making efforts to ensure that the personal data of people is secure.
4. Utilizing Contextual Advertising Formats
The restrictions on obtaining data from customers are becoming extremely hard. It’s leading to the breakdown of the data supply chain. So, how can you ensure that your ads are targeted to the right audience?
There are many strategies you can utilize. One of them is contextual targeting. Contextual targeting is a digital advertising strategy that involves displaying ads to users based on the content they are currently viewing or engaging with on a web page or within an app.
So, ad experts don’t rely on demographics or data alone. Instead, they focus on the context of the content itself.
Let’s understand it with an example.
A user is reading an article about travel destinations. Contextual targeting might display ads related to travel services, luggage, or vacation packages.
5.No Compromise On User Experience
Users are feeling as if they are being spied on. Do you ever talk about buying sneakers, and the next moment, you’re bombarded with sneaker ads?
Weird coincidence. Right?
Now that privacy rules and regulations are being strict, it’s time that advertisers level up. They should know how to keep up with changes in the advertising market. People feel uneasy when they are interrupted.
Remember, customers buy based on emotions. Make them feel special and use ethical means of data collection.
Customers are more likely to purchase when they feel connected with a brand. The future of advertising is all about being creative. Ads in between the videos can be extremely annoying and not recommended. Instead, you should opt for in-app mobile advertisements. In short, it’s all about showing ads that won’t disrupt user experience.
6. First-party Data Collection
Third-party data is going to be minimized in the future. So, how can marketers get valuable information?
By being transparent.
First-party data is used to gather data of the customers. But the primary thing is that customers are sharing information with their consent voluntarily. Through this, ads are personalized to give a better customer experience.
7. Grab Attention With Video Advertising
The attention span of people is reducing. You have only 3 seconds to stop users from scrolling away from your ads. Advertisers who want to engage the younger generation should use video ads.
Why?
Because people are moving towards visual-based digital platforms, it shows us that in the future scroll, stopping visuals will make a huge difference in the ROI of advertisements.
In the upcoming years, we’ll see a huge increase in video content. Many advertising platforms are already focusing on video creation.
8. People Love Smartphones More
Understand that if a person is given two options.
- Scroll social media on the desktop.
- Check social media on a smartphone.
They’ll always choose the second option. So, your focus should be mobile advertising. But it’s important to note that mobile advertising should be done smartly. Issues like slow loading time, poor graphics, difficult-to-read font, or improper size dimensions can harm your mobile ad conversion. In the future, more companies will focus on mobile advertising.
9. AR & VR
Augmented Reality and Virtual Reality are already taking over the world. In the future, 360-degree videos, AR, and VR will be used heavily to make ads more unique.
But why should you use it?
It gives users an immersive experience as if they already use the product. It makes customers connected to the product. According to statistics, more than 90% of people prefer highly immersive and interactive content instead of traditional forms of advertisements.
10. CTV Ads
Connected TV ads are impressively going to change how businesses advertise. CTV refers to smart TV streaming devices like:
- Roku
- Amazon Fire TV
- Apple TV
- Gaming consoles
Even mobile devices that allow users to access and stream content on their TV screens. The best part is that many people love watching TV with their family and friends, which means more people view your ad.
11. Influencer Marketing Is Going To Increase
Yes, the number of influencers might increase, and brands will happily send them packages because customers trust influencers. According to stats, the influencer market will increase to 14.1 billion USD.
It’s because user-generated content is of great significance. However, becoming an influencer is not as easy as it used to be. The field is extremely competitive, and with fake followers, it’s hard to distinguish who is the right person for the brand advertisement deal.
Either way, because of TikTok, we’ll still see the growth of influencers in different niches. It’ll lead to advertisements in the most unique ways possible.
To Sum Up
Advertising will be no longer limited to selling people only. It’ll be to make people aware, increase brand recognition, and much more. A quality user experience and better consumer experience will also play a major role.
The choice to share the data will depend solely on the customers.
If the company provides reasons for data collection and customers are satisfied with it, they’ll agree to comply and share data with the company happily.
This article highlights some of the best advertising trends that we can see in the future. They’ll more likely influence the future, and we’ll see advertising that’ll feel less sales-oriented. It’s best to quickly adapt to the latest changes and ensure your business stays ahead of time because that’s how you can win the hearts of your audience.