Future of Advertising: Impact of AI on Paid Ads

Future of Advertising: Impact of AI on Paid Ads

Nowadays, social media is full of ads. There are tons of ads you see everywhere. To make ads memorable, marketers are always coming up with creative and unique ideas. However, this change in ads and how people perceive them shows there is a major shift happening. It...
How To Reduce Customer Acquisition Cost

How To Reduce Customer Acquisition Cost

One of the biggest struggles of companies is finding new customers. It is always a headache for marketers to acquire new leads and convert potential customers into paying customers. That’s why companies go above and beyond, keep up with trends, and try new...
What is Google Customer Match?

What is Google Customer Match?

Businesses run and thrive because of one basic thing, which is customers. That’s why businesses run hyper-targeted ads on Google to reach their target audience. But do you know that you can also figure out the number of existing customers you’re targeting...