What Is Customer Data Platform? (CDP)

What Is Customer Data Platform? (CDP)

Do you remember the last time when you wanted to purchase a smartphone? Your buying journey might have started by searching prices of the latest smartphones on Google and visiting websites related to smartphone reviews. You might eventually visit some online stores to...
Why E-Commerce Businesses Need CDP?

Why E-Commerce Businesses Need CDP?

You are running an e-commerce business, but the rate of customers abandoning shopping carts is much higher than the rate of customers purchasing the products. So here comes the biggest question. What are your clients not purchasing from you? Why are they making...
What is Conversion Lead Optimization?

What is Conversion Lead Optimization?

Every business wants to increase sales, generate better leads, and scale. Conversion lead optimization can help a lot with this. With this digital marketing strategy, your sales team can focus on enhancing the efficiency of the conversion process. As you may know, the...