by Hamza Hashim | Oct 15, 2023 | Google Ads
Google is one of the biggest platforms for advertisements. With the rise in technology and Artificial Intelligence, every industry is adopting innovations. In these times, how can Google stay behind? That’s why they have a new and much better bidding scenario....
by Hamza Hashim | Oct 9, 2023 | Google Ads
Do you ever watch a video and just four minutes of watching and you’re already bored? If that has ever happened to you, then you’re not alone. Many people are in the same boat as you because people’s attention span is reduced drastically. According...
by Hamza Hashim | Oct 3, 2023 | Google Ads
Have you seen auctions of paintings, and everyone wants that masterpiece? So, they bid as high as possible to possess the item. Something similar happens behind the scenes of Google Ads. But there isn’t a person doing an auction, instead just some lines of code...
by Michael Preston | Sep 26, 2023 | Digital Marketing
Gone are the days of a one-size-fits-all approach to advertising. Today’s market dynamics and technological advances, coupled with stringent privacy regulations, have necessitated an evolution in strategies. As the virtual marketplace grows increasingly...
by Michael Preston | Sep 19, 2023 | Digital Marketing
The eCommerce landscape has exponentially expanded, and it shows no signs of slowing down. With every click, scroll, or swipe, online shoppers are presented with a plethora of buying opportunities from global sellers, yet a significant challenge looms large for online...
by Michael Preston | Sep 12, 2023 | Digital Marketing
Once a powerhouse in the digital advertising landscape, Meta (formerly known as Facebook) has been a game-changer for businesses worldwide. For years, brands thrived on its promising ad performance, achieving higher Return On Advertising Spend (ROAS) and robust...
by Michael Preston | Sep 5, 2023 | Digital Marketing
Introduction Businesses now more than ever strive to make a mark, aiming to cut through the noise and reach their target audience more effectively. The transition from traditional to digital advertising brought a myriad of opportunities but also unveiled an array of...
by Michael Preston | Aug 23, 2023 | Digital Marketing
As we navigate the ever-evolving landscape of digital marketing, one term consistently finds its way to the forefront – value-based bidding. In essence, value-based bidding is a smarter, more efficient approach to managing your ad campaigns on platforms like...
by Michael Preston | Aug 16, 2023 | Digital Marketing
In today’s digital age, it’s no secret that understanding your audience is paramount to successful marketing. But as we delve deeper into the intricacies of online advertising, it’s clear that there’s more than just understanding involved. We...
by Michael Preston | Aug 9, 2023 | Digital Marketing
As the digital era continues to evolve, businesses are increasingly leaning towards various online advertising platforms to boost their brand visibility. One such platform that has gained significant momentum is Google Display Network (GDN). This intricate web of...
